New Snapchat Rival 'Octi' Wants You To Use Your iPhone To Scan Faces Since the birth of Snapchat in 2012, the way in which our world communicates has been changed forever. Snapchat has normalized and reinforced the idea that communication is nothing but a casual game, where you have the ability to hide behind your screen. If you’re feeling like you have had enough with all the filters and posts, don’t look now, but there is a new social media platform in town. The social media startup ‘Octi’ joined the app store just last week and already has phone faces going crazy. The Octi app prides itself on being the first people-powered social argumented reality platform. What separates Octi from other social media platforms, is there focus on wanting to give users control of their own digital profile. Currently, the company is concerned with creating a buzz about the new app and adding more users to the network. Eventually, Octi will work with third-party app developers who can b